Content Marketing

You Only Have Seven Seconds to Hold a Visitor

You only have a small window to communicate to site visitors once they land on your website. In that short amount of time you need to make them feel like they have landed in a good spot that has what they are looking for. Next you need to make the visitor feel good about doing business with you so statements or images with statements that convey you are experienced, you can be trusted and you appeal to their economic desires. Once you have gained their trust the next step, which is the ultimate goal, is to create the website so that you convert the visitor into a sale by guiding them to a certain action such as calling, buying your product or enquiring via email or form. These are fundamentals that all websites need to have.

The Fold and Its Importance

The visible portion of your home page, without scrolling, is above the fold. The fold is an old term from the printing industry that relates to the area of a page that appears above the folded section of the paper. You need your home page that is above the fold to be concise like a billboard. The amount of time that it takes for a billboard to be read in a moving car is roughly the same amount of time that you have to hold the visitor to your site.

Creating Compelling Content

The purpose of your online business is to either sell your products or services or provide information for people coming to your website. To do this you need to have compelling content that appeals to the visitor and that is also optimized for Google. Your content needs to convert visitors to your website into a purchase, visiting your store or any other goal you want to create.

Market your products and services rather than just listing them. We create the content for websites so that they are optimal for their visitors and convert into sales and are optimized for SEO. You only have a matter of seconds to hold a visitor from the time they land on your website. In that small window you need to make them feel like they have landed in a good spot that has what they are looking for.

It is important to nail all these factors but, in a way, that visitors can glean that information in a short amount of time so that they are compelled to stay on your website and created in a way that Google’s requirements have been adhered to.

What You Need to Communicate

Content That Converts Visitors into Buyers and develops Good Google Rankings

Who Are You?

This is our motto and we are experts in delivering the best 100% organic foods on the market. We work with more than 60 farms all over the country.

What Do You Do?

This is our motto and we are experts in delivering the best 100% organic foods on the market. We work with more than 60 farms all over the country.

Are You Good?

This is our motto and we are experts in delivering the best 100% organic foods on the market. We work with more than 60 farms all over the country.

Are Your Prices Competitive?

This is our motto and we are experts in delivering the best 100% organic foods on the market. We work with more than 60 farms all over the country.

We Will Market Your Products Instead of Merely Listing Them

Don’t fall into the trap of simply listing your product’s, they need to be marketed to differentiate your brand from others and to highlight various advantages you offer such as lower prices , been in business for a long time, free shipping ET cetera. The majority of businesses miss this and simply list their services when they should be marketing them to compel visitors to your website to buy your product or service.

Our professional copywriters create compelling content that appeals to Google and entices visitors to convert into buyers. We provide top content marketing service, as our writers have English degrees and our SEO Team are content marketing experts.

What Our Winning Content Addresses

Google’s Expectations of Online Content

Google likes websites that have a lot of content, so much so that in recent updates they have required pages to have a minimum of 500 to 1,000 words (is this correct?) to be capable of ranking.

Google Updates

Google’s Eat update enforces what they deem as good content.
Link to another page or article that provides full description of the EAT update.
EAT analyzes the three pillars of Google’s content requirements. Also link to appropriate page…SEO?
E = Expertise A = Authority T = Trustworthyness Get more information on this. I think Kirsten has already compiled a bunch of this information that I can use.

Important Website Areas for Content

Some prime areas of website real estate include:

The Header

An extremely important part of all websites is the header. The header can have an image or other items, but the best use of the header is a slideshow that can communicate any messagwe you want in a big catchn the eye size. Slideshows can have multiple slides for added impact. (link from design page and conversions page to here). This is the best real estate the website has and you need to convey quickly to the visitor that they should stay on your website further. Think of your header as a billboard, show one or two key messages that the visitor will get within the first few seconds, just like driving by a billboard on Highway. If you don’t hook them with your header it will be more difficult to succeed.

The Menu

Another important part of your website is your menu or navigation (link from design page for menu or navigation to here) bar as some refer to it. A lot of information can be gleaned by the visitor to your website by simply looking at the buttons you have for the various products, services, departments of your website.

You should also mention, above the fold, any benefits that you have over a competitor such as celebrating your 10th or 15th anniversary in business, any awards that your company has won or why your products are better.

The Mini Header

Another useful area for marketing yourself is having a mini top bar (link to here from Design Page) to your website that catches a visitor’s eye without looking cluttered. Ease of navigation is also extremely important, the last thing you want to do is make it difficult for your visitors to buy a product or service. Make a graphic that shows thr parts mentioned above, the Navigation , slideshow, mini Top bar.

Other fundamentals that need to be in place include a professional logo, testimonials and reviews from your customers and more. Link here to more detailed description in the Design Page.

The Funneling Effect

The purpose of having an online business is to sell products and services, which requires converting website visitors into buyers. The goal is to steer visitors from the home page to the checkout page.

The best way to visualize this structure is by looking at the content marketing funnel infographic below.

The Marketing Funnel

Some Facts to Add?

• The average Google first page result contains 1,890 words. (Backlinko, 2016)
• Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018) link to video page

• Content Strategy 32% of marketers say visual images are the most important form of content for their businesses. (HubSpot, 2018)

  • 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016)
  • Visual Content Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute, 2017)
  • 4 in 5 consumers believe that demo videos are helpful. 92% of marketers make videos with assets they already have. (Animoto, 2017
  • • If video and text are both available on the same page, 72% of people will watch the video to learn about a product or service rather than read the text. (HubSpot, 2018) link to video page
  • Including a video in a post increases organic traffic from search results by 157%. (Search Engine People, 2017) linmk to video page