Lead Generation

Lead generation is how your business attracts and converts anyone interested in your brand, products, or services. It’s an integral part of every consumer’s journey to becoming a customer. With lead generation statistics, you’ll discover how other marketers are using the process to reach their goals of converting more prospects.

  • Demand Generation Strategic landing pages are used by 68% of B2B businesses to acquire leads. (Marketo, 2018)
  • In 2018, 70% of marketers say their demand gen budgets will increase and 34% say their spending will grow by more than 20%. (Demand Generation Benchmark Survey, 2018)
  • 79% of B2B marketers credit email as the most effective distribution channel for demand gen efforts. (Content Marketing Institute, 2018)
  • In the B2B setting, events help generate the most leads, while case studies help convert and accelerate the most leads. (Marketing Charts, 2018) LEAD GENERATION
  • Only 18% of marketers say outbound practices provide the highest quality leads for sales. (HubSpot, 2018)
  • 61% of marketers say generating traffic and leads is their top challenge. (HubSpot, 2018)
  • 53% of content marketers use interactive content in lead generation efforts. (Content Marketing Institute, 2016)
  • Most midsize to large organizations average less than 5,000 marketing qualified leads per month. (HubSpot, 2017)
  • 33% of demand generation professionals say that generation of MQLs is their primary metric for success. (Demand Gen Report, 2018)
  • Marketing Analytics 46% of marketers with well-planned lead management strategies have sales teams who follow up on more than 75% of leads. (Strategic IC, 2017)
  • 85% of B2B marketers say lead generation is their most important content marketing goal. (Ring Lead, 2017)
  • 75% of inbound organizations believe their marketing strategy is effective. (HubSpot, 2018)
  • Lead generation, sales, and lead nurturing are the top three organizational objectives for content marketers. (Wordstream, 2018)
  • 27% of marketers say securing enough budget is their top marketing challenge. (HubSpot, 2018)
  • 39% of marketers say proving the ROI of their marketing activities is their top marketing challenge. (HubSpot, 2018)
  • 72% of organizations that calculate ROI say their marketing strategy is effective. (HubSpot, 2016)
  • Marketers that calculate ROI are 1.6 times more likely to receive higher budgets. (HubSpot, 2016)
  • Marketing Automation Spending for marketing automation tools is expected to reach $25.1 billion annually by 2023. (Martech Today, 2018)
  • Companies that automate lead management see a 10% or more bump in revenue in 6-9 months time. (Strategic IC, 2017)
  • Businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects. (Strategic IC, 2017)
  • 69% of marketers say converting leads is their top priority. (HubSpot, 2017)
  • 79% of top-performing companies have been using marketing automation for three or more years. (Venture Harbour, 2017)
  • Marketing technology represents 33% of the average marketing budget. (Gartner, 2016)
  • Mapping the customer experience and use of personalized content are deemed the most effective tactics for optimizing marketing automation. (Ascend2, 2018)
  • Marketing technology spend is now higher than advertising spend for companies. (Gartner, 2016)
  • Marketers say that the biggest benefit of automation is saving time. (Venture Harbour, 2017)
  • Nearly 90% of agencies say their marketing automation strategy is successful. (SharpSpring, 2017)
  • 67% of marketing leaders currently use a marketing automation platform. (Salesforce, 2017)
  • In the next two years, an additional 21% of marketing leaders plan to use a marketing autom (Source: https://www.hubspot.com/marketing-statistics)

BASIC AND EASY TO IUNDERSTAND INFORMTIO ON INTERNET FOR BUSINESS OWNERS TO UNDERSTAND.