Product Marketing

Product marketing is developing the go to market strategy for products. It involves managing the product’s pricing, promotion and competitive benefits and promoting them on catalogue websites for walk-in traffic, ecommerce websites and third party retailers such as Google Shopping or Amazon.

The Basics

In Easy Terms

Product marketing on the Internet is similar as product marketing in the real world, however there are many more outlets for marketing products on the Internet.

For instance, products can be featured on web sites called catalog websites which provide detailed information on products and are not sold online, but it drives traffic to the brick and mortar store. Of course products can also be sold with E Commerce web sites. The technology exists for a seamless automated process of moving the visitor from landing on your website through 2 being sold on a product and the sale is processed automatically.

There are so many opportunities for product marketing via digital marketing and Internet marketing that stores should be aware of these and take advantage of them fully.

Some of the ways that products can be marketed include business to business and business to consumer. Either way many tools can be utilized such as social media SCO direct marketing And a number of other ways to develop visibility of the product and to create a buzz.

Product marketing on the Internet is essentially the same as product marketing in the so-called “real world”.

Whether we like it or not we are now forced to compete on the Internet which is extremely competitive, so we need to be keenly aware of the product and services that we are selling, how they fit within a category and how to market them. Our professional product marketing service can successfully take a product from conception to success by utilizing our services, skill and expertise.

Our product marketing process helps to steer clear of any pitfalls and utilizes the latest methodologies and technologies that search engines look for.

Whether we like it or not we are now forced to compete on the Internet which is extremely competitive so you will need to be keenly aware of the product and services that you are selling, how they fit within a category and how to market them. A professional product marketer can successfully take a product from conception to success by utilizing their skill and expertise.

Professional product marketers will also steer clear of any of the many pitfalls that companies fall into, such as using tactics that appear harmless but can get you banned from Google.
we can assist with pre-launch product support and manage the product marketing process from conception to completion.

Our product marketing focuses on brand awareness, ad campaigns and every other facet needed for a product to become successful online.

Product marketing can and often does include the full suite of services that make up digital marketing. Product marketing often involves the use of an e-commerce website and or a third-party sales organization.

We are successful product marketers of all categories of business and we take care of the heavy lifting so that you can focus on your business.

Product marketing can be confused with sales and it does have an aspect of sales to it but it is primarily marketing versus sales and anti-brick-and-mortar example would be product managers and category managers.

Product managers focus on development of the product, and establish a marketing plan that satisfies their goals for the product. We can work alongside or in place of a product manager and develop a cohesive and effective marketing strategy.

Product marketers compile all of the information relating to the product, pricing for the product, promotion of the product and for the creation of a comprehensive marketing strategy. The product marketing strategy would include digital marketing via their website, e-commerce store, third-party retailer, the positioning of the product among other products, the overall message of the product and a solid go to market strategy.

Product marketing is perhaps the most important element in regards to success because it establishes the entire identity of the product and how it is sold.

Product marketing is usually different for B2B customers then B2C customers.

The Product Development Process

List info for each of the product development steps in the graphic.

We can assist with pre-launch product support and manage the product marketing process from conception to completion.

Our product marketing focuses on brand awareness, ad campaigns and every other facet needed for a product to become successful online. Our product marketing can include the full suite of services that make up digital marketing. Product marketing often involves the use of an e-commerce website and or a third-party sales organization.

We are successful product marketers of all categories of business and we take care of the heavy lifting so that you can focus on your business.
Product marketing can be confused with sales and it does have an aspect of sales to it but it is primarily marketing versus sales and anti-brick-and-mortar example would be product managers and category managers.
Product managers focus on development of the product, and establish a marketing plan that satisfies their goals for the product. We can work alongside or in place of a product manager and develop a cohesive and effective marketing strategy.
Product marketers compile all of the information relating to the product, pricing for the product, promotion of the product and for the creation of a comprehensive marketing strategy. The product marketing strategy would include digital marketing via their website, e-commerce store, third-party retailer, the positioning of the product among other products, the overall message of the product and a solid go to market strategy.
Product marketing is perhaps the most important element in regards to success because it establishes the entire identity of the product and how it is sold.
Product marketing is usually different for B2B customers then B2C customers.