Video Marketing

Remember to add in abbreviated form into the Content page linking back to this page.
Did you know more than 50% of consumers prefer video content over other forms of content like emails, social, and blogs? DIGITAL MARKETING / VIDEO / CONTENT SOCIAL MEDIA
Video marketing is highly effective in appealing to and converting customers. And with smartphones, it’s also affordable and easy to implement no matter your company type or resources. Video marketing statistics give you insight into the ways other companies are using the mode of communication to create lasting relationships with audience members and impact their purchase decisions.
• Product Video Product videos can increase purchases by 144%. (Neil Patel, 2017) DIGITAL MARKETING / VIDEO / CONTENT SOCIAL MEDIA
• Almost 50% of Internet users look for videos related to a product or service before visiting a store. (Google, 2016)
• 62% of people said they were more interested in a product after seeing it in a Facebook Story. (Marketing Land, 2018) DIGITAL MARKETING / VIDEO / CONTENT SOCIAL MEDIA
• 4 in 5 consumers believe that demo videos are helpful. 92% of marketers make videos with assets they already have. (Animoto, 2017) DIGITAL MARKETING / VIDEO / CONTENT SOCIAL MEDIA
• Social Video 41% of marketers plan to add Facebook video to their content strategy in the next year. (HubSpot, 2018)
• 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016) DIGITAL MARKETING / VIDEO / CONTENT SOCIAL MEDIA
• Square videos are more effective than horizontal videos on Facebook. (Animoto, 2017)
• 75% of millennials watch video on social media daily. (Animoto, 2017) DIGITAL MARKETING / VIDEO / CONTENT SOCIAL MEDIA
• 64% of consumers say watching a marketing video on Facebook has influenced a purchase decision of theirs in the last month. (Animoto, 2017) SOCIAL MEDIA
• Video Analytics 55% of people consume video content thoroughly. (HubSpot, 2016)
• 43% of people want to see more video content from marketers. (HubSpot, 2016)
• 81% of marketers are optimizing their social videos for mobile viewership. (Animoto, 2017)
• Having a video thumbnail in the search results can double your search traffic. (Search Engine Journal, 2018) SOCIAL MEDIA
• Video drives a 157% increase in organic traffic from SERPs. (Wordstream, 2018) DIGITAL MARKETING / VIDEO / CONTENT / SEO / SOCIAL MEDIA
• Video will represent 82% of all IP traffic in 2021. (Business Insider, 2017) DIGITAL MARKETING / VIDEO / CONTENT / SEO / SOCIAL MEDIA
• YouTube 45% of marketers plan to add YouTube to their content strategy in the next year. (HubSpot, 2018)
• There are 1.9 billion monthly active users on YouTube. (Omnicore, 2018)
• Two-thirds of users watch YouTube on a second screen while watching TV at home. (Google, 2016)
• About 5 billion YouTube videos are viewed on average every day. (Omnicore, 2018)
• 75% of adults turn to YouTube for nostalgia rather than tutorials or current events. (Omnicore, 2018)
• YouTube services 95% of all Internet users. (Omnicore, 2018) DIGITAL MARKETING / VIDEO / CONTENT / SEO / SOCIAL MEDIA
• Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices. (Google, 2016)
• 62% of YouTube users are male. (Omnicore, 2018)
• 65% of senior executives navigate to a site after viewing a related YouTube video. (Single Grain, 2018)
• 32% of consumers engage with branded video on YouTube. (Tubular Insights, 2017) (Source: https://www.hubspot.com/marketing-statistics) DIGITAL MARKETING / VIDEO / CONTENT / SEO / SOCIAL MEDIA
Engine People, 2017)
• more than 50% of consumers prefer video content over other forms of content like emails, social, and blogs
• Product Video Product videos can increase purchases by 144%.
• Having a video thumbnail in the search results can double your search traffic. (Search Engine Journal, 2018)
• • 4 in 5 consumers believe that demo videos are helpful. 92% of marketers make videos with assets they already have. (Animoto, 2017)
• 45% of people watch more than an hour of Facebook or YouTube videos a week. (HubSpot, 2016)
• If video and text are both available on the same page, 72% of people will watch the video to learn about a product or service rather than read the text. (HubSpot, 2018)
• 81% of consumers mute video ads. (Optinmonster, 2018) SO MAYBE THEY NEED TO able convey a message using text and clear graphics.
• • Including a video in a post increases organic traffic from search results by 157%. (Search Engine People, 2017)
• more than 50% of consumers prefer video content over other forms of content like emails, social, and blogs
• Product Video Product videos can increase purchases by 144%.
• Having a video thumbnail in the search results can double your search traffic. (Search Engine Journal, 2018)
• Video drives a 157% increase in organic traffic from SERPs. (Wordstream, 2018)
Video drives a 157% increase in organic traffic from SERPs. (Wordstream, 2018)